How to Get Real Estate Leads on YouTube WITHOUT Ads

Want Leads Without Ads? YouTube Can Do That. (Real Talk from Chase Giles)

Let’s be honest: in 2025, if you're not using YouTube to generate leads as a real estate agent, you're leaving money—and relationships—on the table.

This episode of Take It and Run is your blueprint for going hyper-local, building trust at scale, and converting views into closings. We sat down with Chase Giles, a Texas-based broker who’s mastered the art of YouTube for real estate. No gimmicks. No ads. Just strategy, storytelling, and serious consistency.

✨ In this episode, we cover:

• Why going deep, not wide, on YouTube is the secret sauce
• The exact types of videos that actually convert leads
• How Chase structures his video-to-client pipeline (without sounding salesy)
• Tools he uses to track, follow up, and personalize every interaction
• The content planning rhythm that keeps him consistent and profitable
• Real-life conversion strategies using QR codes, discovery calls & tours
• What to do when views don’t turn into leads (yet)

💡 Real Talk Takeaways:

• Niching down builds trust. Broad videos build confusion.
• People don’t care about your résumé. They care if you feel honest.
• Local expertise + video = unbeatable combination.
• Consistency beats complexity. One video a week is enough.
• Use AI to brainstorm, but let your personality lead.
• The goal isn’t viral. The goal is conversion.
• YouTube is your 24/7 lead funnel... treat it like your best employee.

🎯 Chapter Markers

 00:00 — Meet Chase Giles: YouTube Agent & Hyper-Local Master
 03:19 — Why Video > Blog Posts (And Why He Started Filming)
 07:38 — What to Film: The Questions Clients Actually Ask
09:34 — Chase’s Filming Process & Planning System
12:10 — From Video to Closing: The No-Ad Conversion Strategy
18:43 — Discovery Calls, Trips & Turning Leads into Clients
24:41 — The Truth About Long Lead Times
26:11 — Viral Videos vs. Value-Driven Ones
29:11 — Investing in Video Over Learning Editing
31:25 — How to Stay Consistent (Even When You’re Tired)
34:29 — When You Want to Quit, But Why You Shouldn’t
35:49 — Not Getting Leads Yet? Here’s What to Fix
38:55 — Take It and Run: Watch, Learn, Apply to YOUR Market

If this episode gave you an idea you can implement in your business, don’t just listen — take it and run.

🎤 Book me to speak at your event/team meeting: 
kristijencks.com

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@kristijencks

🎙️ About the Podcast

Take It and Run is the podcast for ambitious professionals—especially real estate agents—who want practical strategies they can implement immediately. Each episode delivers mindset shifts, frameworks, and real-world insights to help you move from thinking about it… to doing it.

Transcript

Kristi Jencks (00:01.048)
Hello and welcome back to the Take It and Run podcast. We're super excited. Kelsey and I have an incredible guest today, someone who I know you will be reaching out to, asking questions, probably collaborating with, and even just following because you're gonna become a massive fan like I'm a massive fan. Chase Giles, welcome to the podcast.

Chase Giles (00:20.958)
Well, thank you so much. that is a awesome intro and a, one that I appreciate because I admire y'all so much. And so, yeah, but I'm happy to be here. Thanks for having me on.

Kelcie Dowd (00:24.758)
you

Kristi Jencks (00:29.334)
I like it.

We're super excited. So today's topic is all about how to become like Chase Giles. No, I'm kidding. How to R &D everything amazing that he does. Step one, grow an awesome mustache. Have some personality. No, we're going to be talking about YouTube and specifically being able to create hyper local content that converts without spending a dime on ads.

Kelcie Dowd (00:40.364)
First, mustache.

Chase Giles (00:43.956)
Yeah

Kelcie Dowd (00:47.453)
Hahaha

Kristi Jencks (01:00.066)
I think that's probably one of the most interesting things about your strategy is you're not spending money on ads. You spend money on stuff like a videographer and some different things like that, but you're converting YouTube leads and generating leads and having business without spending any. So let's jump into just for anybody who doesn't know you, give us what is it you do? How long have you been in business? And what does your business look like today?

Chase Giles (01:30.226)
Yeah, absolutely. So I am Chase Giles. I live in the Woodlands, Texas, which is about 30 to 40 minutes north of Houston. It's a suburb. It's kind of consistently ranked one of the best places to live in the United States neighborhood wise. And there are lots of trees. So we put the woods in the Woodlands is what I say in some of my videos. And I may have said this already, I'm 29. I got my real estate license about 11 years ago. So

Whenever I was just after my freshman year in high school or sorry, in college, I took real estate classes, passed the exam and kind of immediately jumped into selling real estate. So I would work it kind of like an internship while I was in college. I actually didn't have Friday classes. So I would come home on Thursdays and try to do open houses or try to work some leads. I sold a few properties here and there while I was at Texas A

But once I graduated, I knew that I wanted to do real estate full time. So, um, came back, like just hit the ground, absolutely running, went back to school, got my real estate broker's license in Texas. And now kind of get to run, not kind of, I get to run the Giles real estate team. And, um, yeah, so that's it. I'm married. I love to run. I love coffee. I, uh, am trying to become a pilot. I'm literally about to take my exam.

after this meeting is where it's where I'm going to do it. So I love a good challenge and real estate is one of those, but love, love real estate in all aspects, investing, selling homes, helping families, all the stuff. But yeah, that's, that's, that's me in a little bit of nutshell.

Kelcie Dowd (03:10.196)
Nice. What led you to choose YouTube as like your lead generating start off platform? Like, did you kind of have like a trial and error or?

Kristi Jencks (03:10.872)
I love it.

Chase Giles (03:19.805)
Yeah.

It was, no, I've always kind of felt pretty comfortable in, in front of, or in video, right in front of a camera in high school. The only other job I've ever had is that I worked at our church and like the creative arts ministry, sort of doing audio visual stuff. And so I was typically behind the camera, but did feel comfortable in the event that I had to be in front of it. And so for me, it was a great way to, at least whenever I was young and new, I'm still thinking I'm kind of young, but don't think I'm super new.

to convey information that felt high quality in a way that people would actually ingest, right? So it wasn't a blog, it wasn't just some chart somebody had to read. And yeah, and then my personality could come across that way. So it started off really as like Facebook, little market updates, like vertical format, one or two minutes. And then it's transitioned out of necessity during COVID.

Kristi Jencks (03:52.342)
You are young.

Chase Giles (04:21.652)
So in 2020, we had a couple of listings that were some luxury listings and we wanted to really showcase the home. And I thought about doing a luxury kind of home walkthrough, HTTV style video. And that kind of spurred everything. After that video was a success, we started making content about our area. So it was kind of two, I have two buckets that my videos still fall into today as listing content.

advertising for our sellers and then moving to living in which is what we're gonna primarily talk about you know today. So the first one was like more of a broad video and it was you know I realized I was having these conversations over and over again with people that were relocating here or with clients about property taxes and about the special villages of the woodlands and thought okay a good use of my time and a good way to reach people that I may not know is to make a video about it and upload it to YouTube.

So it started out with me just using my photographer, my real estate photographer, and he kind of shipped it off and we had some overseas editing and that was good. That video was really cringy to watch nowadays, but it's, you know, it's always more, you know, it's, it's never perfect. What is it? Perfect is the enemy of done. Right. So it was good enough in that, that got us started. And after that, we just started continuing to make more and more content.

Kelcie Dowd (05:27.286)
Ha ha.

Kelcie Dowd (05:35.34)
Mm-hmm.

Kristi Jencks (05:36.77)
much.

Chase Giles (05:44.68)
But I'm going to transition and talk about something Christy mentioned earlier, which is like the hyper local aspect of it. So like every, every area that you live in, everybody's, everybody watching this, like their town is specific. There's nuances, but I believe that the Woodlands has like very specific, you know, schools you're located to, you cross this, you change tax rates, all those things. And so instead of like many YouTube channels nowadays and kind of also the friends in our area, other brokerages, they're really broad.

moving to Houston, moving to Austin. It's really, really big. And I don't know a ton about South Houston, nor do I necessarily want to drive down there. And so what I decided to do was rather go, you know, broader is go deeper. And I grew up in our area. I've got friends that live, know, I know the parents of this family from high school that live on the street type of thing. And so as an agent, I felt it was like my fiduciary to know as much as possible. So I chose to go deep and

really become the expert of our town. And that is ultimately kind of what it's resulted to, is a cool thing. And I'm grateful for the business it's produced, for the extra knowledge and history that I've gotten to learn from our town, about our town as we've gone through it. But yeah, that's kind of the progression. today, I like to think I'm one of the top results, if not the top result for the Woodlands in our area.

Kristi Jencks (07:09.184)
So your channel for for let me break it down for our listeners. Your channel is narrow by design, right? We know too many agents try to go really broad and this isn't a great example of niching down into an area that one you're excited and passionate. You live in the area, you work in the area, we create content for the area. So tell me what are the type of videos you focus on in this, you know, in this hyper local Woodland, Texas, you know, give us some ideas of the type of content.

Chase Giles (07:38.516)
Yeah. This is where we have to put our kind of as agents, we have to put our pride aside and think. I mean, we're always thinking about the client. You have to think about more what they're asking. So most agents in a hyper local sense may want to say, I want to be the mayor. Let's find the best coffee shops. Where's where are people working out? What's the best burger in the area? That's what they think people want to know. That's just because that's the content they want to make. They want to be the food influencer. But the questions that they actually need to make videos about.

are what are the schools like, right? What is the commute time like? What are the tax implications? You know, what is in our area? We really didn't flood, but we are close enough to Houston where people ask that all the time, right? What is flooding like? are there new construction options? So this is where, as things have progressed and we'll talk about this a little bit later, I'm sure it's like we, use AI, chat GPT to help me kind of come up.

like search what are people searching for when they're moving here? What are the concerns of the you know I know my demographic like I know who I'm marketing to based on who it attracts but typically it's like a $700,000 home four bedrooms they've got two or three kids maybe a dog they're looking for a pool and so what needs do they have and also what questions as I said earlier what questions am I answering kind of over and over again?

that probably everybody else is answering as well, know, or asking as well that I can't answer. So those are the, that's a great place to start.

Kelcie Dowd (09:16.076)
So you said that you use ChatGPT to kind of find some of those questions to answer. do you do that? like a monthly basis, do you look at like, do you batch shoot your content? you like, do you, what's your planning system structure like?

Chase Giles (09:34.708)
Yeah, we film every week. So my videographer is a past client of mine. His name is Eric. He's awesome. He was a friend first actually, and then a client, and then now we get to work together. And so we film just about every single week. And it didn't necessarily start that way. One of my regrets, if I look back, is to actually be way more consistent. So after I first started the channel, I was on and off and didn't really...

take it as serious as it, as I should have, right? And so we don't really batch content. mean, sometimes we'll film one or two videos in one setting, depending on where we are, what village, or if we're close to, you know, a new construction place, we can do a talking head video. But for the most part, they're like one off, we're making one video this week, it's going to be on this. And we have a bank of, of kind of backlog where, you know, if I'm out of town, which I will be that we're going to

like this upcoming weekend, we have stuff to rely on. So I use AI to get the wheels turning, right? It's not gonna replace me, because I'm the one that's actually in front of the camera. And I actually don't even like scripts. So I can freestyle in front of the camera with a general kind of overview or bullets. And I think that's what people should really focus on, because ultimately...

somebody will eventually reach out and they want you, right? They want your personality. So if you're too scripted, they probably can feel that. And the reality is, is some other people that are on YouTube as well, probably feel pretty robotic. And so, I mean, I cannot tell you how many times people tell me, we loved the quality, audio quality, video quality of your videos, and we like you. Like you just seem honest or, know.

They're not asking me how many homes have I sold in the area. They're not asking me how many years of experience I have. They're sold on me. And so I can use, can leverage AI and some cool tools and some Google search, you know, other articles. I don't recommend looking at other videos from your area. mean, eventually they may duplicate a little bit, but you don't want to sound just like those people. yeah.

Kristi Jencks (11:48.654)
That's actually a really good point. I am curious, we're going to talk about conversion in a second and your process of these leads coming in, but you mentioned, I wish that had been a little bit more consistent. How long have you had your channel, it sounds like prior to 2020, and how long did it take before you started making money from your channel?

Chase Giles (12:10.876)
Yeah. I'd say prop. that, that first listing video was like early, like maybe March, 2020. I probably made that second actual like moving to or informational video. Kind of an FAQs about the area video in June or July. So I think maybe by August or September, I had my first closed deal. So I would say about three months from that time. Now it was probably less saturated, right? but that time.

Somebody watched the video, they reached out, they came in, they did what I call a discovery trip. So I showed them some homes and their price point and everything. And then maybe another month of actually getting them under contract before I sold that first house. And actually I just sold that home again. So they are moving back to Arizona. They're going to be renting, sorry, Christie. Different area too, but it went full circle with a client and they were, it was special because they were my first.

Kelcie Dowd (13:01.964)
you

Chase Giles (13:09.81)
YouTube buyer. So yeah, I mean, I think that's a realistic expectation. If you start and you're also consistent because the algorithms and everything will reward and also you're going to one video is probably not going to convert somebody that they need to build the trust with you. mean, again, people reach out and they're like, we've watched everything that you have and even existing clients are like, which is, which is a lot, you know, probably not truly everything, but even past.

Kelcie Dowd (13:12.006)
Chase Giles (13:39.474)
buyers and clients will still watch the content. And so before they reach out, they probably need to watch three or four videos. So if you think about like, you're gonna film, you're gonna bank some content and then you're consistently posting for a month, that then gives them confidence in your channel for them to then take next steps.

Kelcie Dowd (14:04.652)
Okay.

Kristi Jencks (14:05.102)
Excellent.

Let's move into conversions from clicks to closings. You mentioned that you generate high quality leads without paying for ads. Can you walk us through how these leads typically come in?

Chase Giles (14:26.612)
Yeah. Well, first I'll say this, that you, you know, close mouths, don't get fed. So you have to ask for the business, right? There are plenty of times where I've run into people in the grocery store or Home Depot and they're like, you're the YouTube guy. Like you, you helped us so much. I'm like, oh, thanks. Like, did you buy a house? Right? Like you always, you know, I'm like, who, like, did you rent? And that's what I'll typically ask him, right? Like, oh, did y'all like, did you find a place? Are you renting? Did you buy something?

And they'll be like, yeah, you know, it was great. We loved your information. And, um, you know, this is probably one in however many that it doesn't actually convert like this, but it makes me think like I am asking for business, but yet maybe I'm not asking enough or giving them enough direction. So I think it is important at a certain point in the video, when you have earned their trust, it's okay to ask or at the very end, right? It's okay to ask for the business. And so for me, it goes something like this kind of midway through.

I won't even introduce myself at the beginning of the videos now. Right? So kind of halfway through, I might say something like, you know, if you don't know me already, my name is Chase Giles and I am the relocation expert for the Woodlands, Texas. I live here, I work here, and I get to help families every single day move right here to the Woodlands, Texas. My goal of these videos is to be your real estate resource of choice. And then I specifically say, I want to be your realtor whenever you move right here. So on the screen.

My, this is something we've recently kind of developed in the last probably year. put a QR code that takes them to a landing page. So as I'm kind of going through the spiel, it throws it up on the, on the screen. I was watching a Superbowl ad and there was a QR code and I was like, that's genius. Like, you know, they're there watching it on their TV probably. And people will tell me that we, all our family sits on the couch and we sit in our bed at night and I'm like, Whoa, okay, too much. right. And they, I'm like, okay, it's there.

Kelcie Dowd (16:18.38)
Yeah

Chase Giles (16:21.32)
So I tell them, if you're watching this on your TV, scan this QR code, it's going to take you to a website on our real estate page. If you're on your phone or your tablet, there's a link down below. It'll take you to the same thing. And I say, Hey, no pressure at all, but I'd love to get the conversation going so I can get to know you and your family more so we can meet your needs. That's kind of long, but again, it's like a low pressure sales, you know, I, at least I believe, but I'm also being specific and hopefully telling them like, Hey, I just want to get to know you more because I really do want.

you to have the best service whenever you move here. So that's where it starts. Then that form or that QR code takes them to a form on our website. And once they fill it out, it, we have, have a specific email. This is, this is something that I would recommend for people. If you're committed to YouTube have maybe a specific phone number, you would, Christie would definitely say like a specific call rail phone number, which I would agree.

and a specific email address that you only use for YouTube. So you can track it, right? That's important. I will admit, I still use my personal cell phone number. So people are shocked whenever I pick up and they're talking to me. They're like, we thought we were going to get an office. I'm like, nope, it's me. So from that, I'll typically send them a individualized email because they will type like, hey, we're moving from Dubai or we're moving from Florida. We're retired. We're a veteran.

So I don't want it to be an automated response, right? Again, because I've developed that relationship. I don't want them to feel like they're getting something. And then after that, there can be automations, but I will set up a discovery call. So we have discovery call, then to discovery trip. The discovery call is, it's just a Zoom meeting, a Google Meet meeting, where I talk to them about their wants and needs, and they get to know me a little bit more. We talk about the buyer's representation agreement. And typically I tell them this, I'm like,

Hey, next steps is this, right? We're going to start a group message, text messaging and blow up my phone with Zillow listings or HAR is our platform. And I'm going to send you these documents, right? If we're going to work together, I need a little bit of skin of the game from you and, you know, and it's a great way to convert people and start the, you know, the representation agreement. Also depending on where they are in the timeline, you know, if they're two years out, it's like, let's just keep on talking, right?

Chase Giles (18:43.764)
And then after that, typically what they're going to be doing if they're relocating with a company or with on their own, they're going to plan a trip. I mean, sometimes people reach out and they are like here. They're like, we're staying at a hotel and we watched your videos. Can you pick us up? And it's like, wow. Okay. Wish you would have called me two weeks ago, but we'll, but we'll do that. I mean, like that's the next kind of phase where I actually am touring them around. They're going to need to see the villages, something again, unique about our areas that there's trees everywhere. So it's pretty hard to navigate. If you don't know where.

And quite literally yesterday, I had a family in the car from Connecticut and they were like, you, this is an amazing tour. Like you're, they were just blown away by the knowledge of the community. And that's humbling to me because we put a lot of work into it, but it is also like, it's my job. So it kind of makes sense. The guy's a doctor and I'm like, what do you mean? Like, you know, a lot of information, right? Your job's pretty intense.

Kelcie Dowd (19:36.364)
Awesome. So you mentioned several steps and some things are automated, some things aren't. So what tools are you using in your conversion process? So as soon as somebody clicks that link or does the QR code, you just give us a bullet point list of the tools you're using? Are you using your CRM to set your follow ups, your tasks, calendar invites, all that stuff?

Chase Giles (20:05.664)
I'm kind of laughing because Christie and I are working on this right now, like in coaching as well. So, so yeah, I mean, honestly, a lot of it, and especially when you're getting started to, it's like a lot of it can just like live up here, but I don't think that's the best infrastructure to lay. So I use JotForm is what's embedded in our, on our website. Although I might be open to changing it, but it works really well right now. So just some simple questions, name, phone number, time,

Kelcie Dowd (20:17.9)
Mm-hmm.

Chase Giles (20:34.078)
timeline price point and then like an about I want to learn more about you have you visited the woodlands that's one of my questions as well and after that I mean it is it is email and then our lofty CRM is where they live right and the automation piece is what we're working on more so now but it's like it's still it's it's decently manual which again I think which is probably a lie that I believe

I think it needs to be for that deeper connection in some way. But I'm also like a phone call, text message kind of person. Like I really just phone call. there's a little bit. Yeah. There's a, you know, really jot form in my CRM is, is where, then bit.ly bit.ly is the other one, which are where I can track the QR codes that we, that we generate and things and see which videos possibly are converting. So.

Kristi Jencks (21:12.076)
He's a people person.

Kristi Jencks (21:29.006)
Okay, two things that you mentioned I wrote down in my notes and I think these are really important to part of your conversion. I love that you invite them to blow up my phone, But I wrote that down, blow up my phone. You book a discovery call, right? And that's where they're filling out the job form. You do a discovery call, which is not your buyer consultation. That discovery call is just learning about them.

Tell me about the discovery call and then you book a discovery trip at what point are you doing that full? This is the buying process I mean, I know I heard you say hey I some skin in the game with the buyer but talk to me about the con like the discovery call versus the discovery trip and When do you know that this is my client?

Chase Giles (22:21.214)
Yeah. after they sign the buyer representation documents is, is when I know that they're, you know, they're my client, but I could even say that them reaching out is them saying they want to work with me. That, that might sound a little prideful, but like, that's just it. Like very rarely does somebody reach out and go, Hey, we want to interview a couple of people. So if, if they're at that, if they're doing that step, then they're

Kelcie Dowd (22:46.443)
Hmm.

Chase Giles (22:51.06)
pretty mentally, at least I believe they're pretty committed along the way. Where does the buyer consultation kind of come in? Well, one, again, if they feel confident and comfortable enough, which I would hope so, that they, I really don't get much pushback ever from the buyer sending the representation documents. But we have filmed, and I have filmed some still had kind of talking head about the process.

So there are some landing pages, more private landing pages on our website that I can send them where they can understand kind of our general contract to close timeline. But I really do actually at the end of the discovery call, depending on where they land, even if they're looking to lease something, I will tell them, hey, real quick, just so you understand, like this is what we're seeing right now in the market for lease applications. if we find the home, if today we write the offer on the home,

This is typically what we would go with. So it's kind of a blend of it, honestly. I really don't feel like there are many times where I have to set up another phone call before their trip, where I'm talking about more of the process of it. A lot of that will sometimes come into play when we are in the car with each other while I'm driving around. That they will then start asking some more of those questions or more nuanced questions. Again, furthering.

Like I have the buyer rep signed obviously, cause I'm showing them homes, but I'm like, I'm, I'm deepening that relationship and that trust factor for them.

Kristi Jencks (24:22.122)
it take for them typically like I like you you mentioned the scenario where someone's like hey we'll be there this weekend but from the time that they you know punch the QR code book the discovery call you know how how long of an incubation period are these YouTube leads

Chase Giles (24:41.864)
Before they're here for the discovery trip, I'd say it's on average for about a month, just because that's whenever they're booking their flights. the, the family I was with yesterday was like eight months out, you know, and he was just being really proactive and he may not even get his doctor job till a year from now, but they wanted to like touch and feel what their price point would be like as he's going through the interview process, which again, that to me is like, that might seem like a waste of time to a lot of people. It's like they're a year out and I'm showing them houses today.

But to me, that's like, they won't use anybody else. So that's like further solidifying the lead. That's also just good customer service, right? Cause if they're making a big life choice on which hospital do I want to work at, or, you know, I'm thinking about taking a job down here, then it is, I think, very important for them to, get a feel for what real estate is like. Now it varies, right? I tell them, if you come in February, which is when a lot of people end up doing it, there's not a ton of inventory. So I do caveat stuff, right? Like, Hey, we can.

We're not going to be able to look at everything because, there will be more available and probably better stuff because we're just out of season right now. So yeah, I'd say about a month.

Kristi Jencks (25:51.054)
Okay, good to know.

Kelcie Dowd (25:51.564)
So I love all that talk about the discovery call and the discovery tour. such a fun thing. Anyway, but can you tell us about a video recently that performed really well? What did you notice that worked? And did you change your process?

Chase Giles (26:11.186)
Yeah, another, I will mention one thing that as people are in the car for discovery trips, they actually will give me video content ideas. So one was like, we want to learn more about this neighborhood. That Friday, I was like, Eric and I are doing this. And then they saw it the next week or two weeks from then. And they were like, did we give you that idea? I said, yeah. So there was one yesterday I was driving around and they asked about daycares in the area. I talk a lot about the schools, but I don't mention the daycares. And I'm like, yes, that's.

Kelcie Dowd (26:32.268)
You

Chase Giles (26:41.138)
That's what the mom or family or whoever is searching for. What are the daycares like in the Woodlands? And so that's a super high, really niche ranking that will continue to boost. Let me think about one that's like the one that people really enjoy that they will comment on pretty frequently is the flooding video, right? That's a, if you think about like, okay, we're moving to Houston, didn't Houston flood?

Like if I'm moving to Florida or Oklahoma, like I'm to look up tornadoes. And so that's one that almost everybody's going to talk about. I actually go into the flood maps and show them. And people have commented that I was the only person that mentioned like the, like showed the flood maps. And just in general, so they know what they're looking for. It was like, okay, well, we need to do another version of that where I do a deeper dive or talk about something else. So I don't know if there's been like unbelievable conversion.

Kelcie Dowd (27:26.315)
Hmm.

Chase Giles (27:38.13)
Because to be honest, if I compare myself to other YouTube channels in our area, which is a slippery slope, like I would encourage people is like, focus on yourself, focus on being you. You know, one of my good friends has 50,000 subscribers. have like 2,500, right? And they've got a massive team and all this, you know, all these likes and all these comments. My videos on average get about a thousand views per video, but it converts, you know, and also we have different goals. So I don't want to manage a hundred people.

I can barely keep up with myself, you know? And so, yeah, so this is like just some personal advice that it's really easy again to watch other people's videos and want to copy them and then you sound like them and then you're not yourself and you know, so you have to kind of do some introspection and ask yourself, what do I want? Which is great about YouTube because you can create, I could just be making videos about retired people and just work with, you know, people.

Kristi Jencks (28:10.2)
like this.

Chase Giles (28:35.604)
about VA, I could do just investors, right? So you can get really, really specific, which I would encourage people to do. I'm trying to remember what the original question was, but it was like, you you can come up with your own, I mean, your own lead generation for who you want to, you know, want to work with.

Kelcie Dowd (28:59.68)
Yeah, you're a

Kristi Jencks (29:01.134)
Let's do some rapid fire real talk as we wind up. So what were the hardest parts of building your YouTube presence?

Chase Giles (29:05.844)
Cool.

Chase Giles (29:11.404)
Probably being consistent, you know, in committing the, you know, when you don't have leads coming in yet and committing X amount of money per video to it. that is, that's probably one of the harder things. And then real quick, I'll mention this because I think this is important. I am happy to pay. I I've had a few different iterations of video editors and option, you know, photographer and somebody else. Eric charges a premium, but he also lives in the area.

I don't have to tell him how to edit. knows, I mean, he knows my brain now. And so it's, you know, if I'm talking about this village, he's not going to reference some other village. He knows, right. And 98 % of the time I get a video back and I have no changes. It's just, it's polished. And so that's hard though, to commit to paying more money in the beginning. You want to, you want to learn how to do, you know, Final Cut Pro.

Like, are you kidding me? you know, okay, so this is a hot take of mine that Christie and I have talked about. Agents are willing to outsource transaction coordinating at $500, $600 for, you know, per file, right? Maybe. And yet that is something that they are trained to do. They know, they know how, they should know how to write a contract and manage that stuff. They don't know how to do video editing and they will spend more time.

trying to learn how to do it and it will be worse. Like it will end up not being as good. Then fight, know, so, so pay a thousand dollars, get a really good, and then like the quality of that video converting because of the audio quality better, you know, right? Is a way better return. So it's hard to do that upfront. And I understand kind of wanted being a little bit DIY. What I would say for people is film yourself on your phone, get comfortable with your phone and then hire somebody like get the practice reps.

Kelcie Dowd (30:33.13)
Hmm. Wow.

Chase Giles (31:02.322)
and then hire somebody to basically remake those videos on a more professional platform.

Kelcie Dowd (31:06.272)
Yeah. Yeah. So you use this word several times and so in my head, it's a big ticket item. And if you work with Christy, even just the slightest bit, you know that it is. How do you stay consistent now? You mentioned that consistency was your biggest regret or lack of consistency was your biggest regret before. How do you stay consistent now?

Chase Giles (31:25.266)
I will also relate it kind of back to coaching in the sense of I'm paying for accountability in ways a lot more, but because I pay Eric, I think a good, a good wage, for the videos. He has a, he is keeping me accountable. Like he wants to earn, like, I think who you hire, they need to be hungry as well. So he is texting me throughout the week. Where are we meeting? What are we doing? What's the topic? And so it is.

It makes me consistent because he has a family that he wants to support and, know, feed as well. So that's a, that's a big piece of it. But I got this from Jeremy Knight. I now look at videos as a, if I don't make this video, it's going to cost me $10,000 or something, right? Like, like, more. So, you know, it's not necessarily what does this literally cost me, but what's the opportunity cost of not filming the video and helping the client and right. And getting this certain price point.

to the potential income. That's what hurts. And that's honestly what does motivate me.

Kristi Jencks (32:29.792)
Okay, did you ever think about quitting or did you ever get discouraged?

Chase Giles (32:34.452)
there are definitely times where you're like, especially because I don't, I don't have all these different cities to talk about where I ended up kind of talking about the same thing. And I'm like, am I actually giving value here? Should I send you send her this other thing? But our other video, YouTube is constantly evolving, right? The algorithm is constantly changing. And so I don't know what somebody else's search history, what video is going to land with them. And so I talk about flooding or property taxes in three different ways. One of them might convert higher for them, you know,

So there are times whenever I, you know, it's, hard where you're like, is there anything for me to talk about? It is really hot outside right now in Texas. And so to get out there and sweat around and, know, come up with stuff like absolutely it is, you know, there are definitely times, but whenever I, you know, I've been, we've been filming before on this cool area called the Woodlands waterway and this guy named Ross stopped me and he was like,

I want to let you know that you changed my family's, like you changed me and my wife's life. He said, we moved from LA and she loves to run and it was not safe for her to run outside. Like she could not go. She had to, you know, jog. He goes, but here in the woodlands, whatever hours she wants to do, I feel safe if she just runs up and down the waterway. He's like, so that is, that has been unbelievable for our family to just, you know, be in this location and it's a result of your videos. It was like, golly, right? That is like.

That makes that like really, really impacts me. It's like, yes, I get to earn a great living and we get to be cool and film videos, but there are like real people that deserve really good service that are moving to your area that, that you can help. And that is like one of the more motivating things that, that, keeps it going. It keeps me going.

Kelcie Dowd (34:17.398)
Yeah. So if somebody, what would you say to the agent who's like, okay, yeah, I've done this. I've posted like 20 videos and I haven't seen a single lead. What would you to, what would you say to encourage them?

Chase Giles (34:29.296)
I would say, first I would say, what videos are you making? Right. Take a step back and say, am I, these, are these videos for me? Are these videos that a real potential buyer has questions of? And then I would also ask them about their conversion, right? How are they, are they asking for the business? Where are they sending them to? Don't have like your, I mean, Instagram is okay, but like, I just want my email and the landing page and my phone number.

So I'm not trying to send them to my business Facebook page or my website or all these different links. It's like reduce the options for them. So it converts. So email link or text message, or like, you know, my phone number, that's how they can reach out. And so if they're trying to be fancy with all this extra stuff, that might be it is they end up having too many choices and it doesn't work. So I would say, can they simplify and make better content? I mean, I don't want to insult somebody, but, that might be it.

Kelcie Dowd (35:26.358)
No? Yeah.

Chase Giles (35:26.856)
Better thumbnails, you know, like that's, that's another thing too, is, is, you know, the titles, the, the, are you doing with searching? And that's where you can definitely use AI to like help you, you know, generate some stuff that, will give you some options to rethink what you have. Sometimes I'll take an old video of mine and like rethrow it in there and say like, how do we think we can make this better? And it'll give me like a new different title and I'll give it a shot.

Kristi Jencks (35:49.71)
So Jason actually did an exercise yesterday where I went into perplexity and I just asked about the neighborhoods in the woodlands and he was cited as source material. There were 26 citations and I think he had like eight or nine of them. One was his blog and then the rest were his YouTube videos which was obviously really cool and fulfilling.

Chase, want you, before Kelsey wraps this up and closes the podcast, I want you to tell us how can people connect with you, how should they find your channel, if they've got more questions about YouTube, and then do we have any etiquette when they do go to your channel and check you out.

Chase Giles (36:31.74)
Hmm. Very good. Well, a reason that they could reach out is because kind of what you mentioned, right? YouTube is great. Like starting with a video gives you an awesome amount of, and you've probably come up with a script, right? In some way or an outline, but you can take that video and throw it into some of these tools and get a summary, ask it to write a blog. You can do the Google My Business stuff. So it's just the tip of the iceberg, which is, I mean, it's a big, it's a big piece of the iceberg. The video is.

to then repurpose that content for my virtual assistant to be posting. So we can talk more about that if you wanted to reach out, you know, individually, I would say one, just Google me. That's, that's probably the easiest option. but, you know, phone number, Instagram is great. My Instagram handle is chasing real estate and some etiquette, right? So this kind of applies for anybody with YouTube, but there is a demographic, like YouTube knows my potential buyer. And so.

If you search for a video of mine, you watch 30 seconds of it and then you bounce. You've told YouTube that somebody from somewhere watches this and then like, they didn't like it. So they left. So I would ask if you are going to, you know, do some investigative work on some stuff, watch the whole video or leave a comment or, you know, like the video as well. so subscribe, like you, don't have to, you know, maybe not till the absolute very end, but watch a good amount of the video one because.

Kelcie Dowd (37:49.419)
Hmm.

Chase Giles (37:59.784)
I think you're going to learn more at the end of the day and two, cause you don't want it to hurt the person's profile of anybody that you, I've got some really good friends that we, that live in different parts of the U S that I will reference their videos or thumbnail or something. And if I click on it, it's going to be muted, but it's going to run fully in the back of my, you know, another, another, tab. So, and then phone number as well. I think I'm, you know, you can call me whenever I'm, I like to be accessible.

Kelcie Dowd (38:26.572)
Give it some love. That's, that's the etiquette. Give it some love. Yeah, that's awesome. thanks so much, Chase. And I would say that, you know, for everybody who's listened to this podcast, the thing that we want you to take and run with is go to Chase's, YouTube, Google him, whatever you want to do. And the thing that we want you to do is what he said, watch a video, watch a whole video, bring something to take notes with and ask yourself.

Chase Giles (38:28.094)
Brought my phone.

Kelcie Dowd (38:55.094)
Can I talk about this thing for my hyper local market? Or if something else comes to mind, maybe Chase mentions, like, you know, we bring the woods to the woodslands. You know, I'm thinking about Arizona. The first thing that came to my mind was bringing the arid to Arizona. but like, you know, like do you answer these questions that people might have, you know, are there saguaros everywhere? No. Do I want to fall into a cactus? No. Okay. So maybe you want to move over to this area. And so just let your brain just get creative. Just.

use chase as a muse and watch the whole video and see where his QR code pops up. like, I want to write that down. I want to make sure I do that. that's your take it and run is watch a full video, show it some love because we appreciate chase so much for this time that he gave us and, and brainstorm what you can do for your hyper local market.

Kristi Jencks (39:47.567)
Thanks so much for joining us. We appreciate it. See you guys next time.

Chase Giles (39:51.284)
Thanks for having me.

Kelcie Dowd (39:52.78)
See you.